India’s first exclusive paediatric oral healthcare clinic chain plans foray into other South Indian cities to address a gaping need in paediatric oral healthcare
Bengaluru (Karnataka) [India], October 15: Purple Pixie Healthcare, parent company of Dr ToothLittle, India’s first exclusive paediatric oral healthcare clinic chain, today announced the expansion of its network to 10 clinics across Bengaluru city, strengthening its position as one of the country’s pioneering organised players, focused exclusively on paediatric oral healthcare.
The company plans to take the Dr ToothLittle network to 15 clinics in Bengaluru by FY 2027-28, after which it looks to foray into other key cities in South India. The expansion represents nearly two decades of pioneering work by Dr Premila Naidu, Founder & MD of Purple Pixie Healthcare. Through Dr ToothLittle, Dr Naidu has paved the way in transforming paediatric dentistry from a predominantly treatment-led service to a specialised, experience-driven model of healthcare, integrating clinical excellence with behavioural science, child psychology, sensory design and preventive care.
The expansion comes against the backdrop of a significant and growing opportunity in paediatric oral health in India. Industry estimates project India’s paediatric oral care market to reach approximately US$1.71 billion by 2030, growing at a compound annual growth rate of 8% between 2025 and 2030. Bengaluru-specific clinical studies have found dental caries in 27.5% of preschool children aged 8–48 months, based on a study of 1,500 children. A separate study of 1,452 school children aged 12–15 years found a caries prevalence of 57.9%, with 19.4% experiencing untreated dental caries with clinical consequences. These findings underscore the scale of childhood dental disease and the need for greater emphasis on early intervention, preventive care and specialised treatment.
Speaking on the milestone, Dr. Premila Naidu, Founder & Managing Director, Purple Pixie Healthcare and CEO, Dr ToothLittle, said: “When we started in 2007, the idea of creating a dedicated dental ecosystem exclusively for children was considered unconventional. We believed children deserved more than treatment; they deserved an experience that removed fear, built trust and encouraged lifelong oral health habits. Every decision we have made since then has been guided by that belief.”
