L&T Finance Ltd. (LTF), formerly known as L&T Finance Holdings Limited, one of the leading Non-Banking Financial Companies (NBFCs) in the country, has forged a partnership with Google Pay to offer Personal Loan products to its eligible users through its Google Pay platform. This partnership is in line with LTF’s product diversification strategy and makes credit more accessible for consumers in a fast, seamless, and digital manner.
Speaking on the partnership, Mr. Sudipta Roy, Managing Director & CEO, L&T Finance Ltd., said, “The future of financial services is about creating powerful, customer-centric ecosystems. Through our collaboration with Google Pay, we are fundamentally enhancing our ability to serve the Indian consumer. We are embedding our financial products into high-engagement ecosystems, creating a distribution model that is not only efficient but also perfectly aligned with contemporary consumer expectations.”
Commenting on the partnership, Mr. Manish Kumar Gupta, Chief Executive – Urban Unsecured Assets, Payments & Digital Partnerships at L&T Finance Ltd., said, “Our partnership with Google Pay is a significant milestone in our ongoing efforts of becoming a digitally native lender. At LTF, our focus is on leveraging technology to serve our customers’ needs. Google Pay’s wide user base in urban and rural alike would help in aligning with our Company’s Lakshya strategy of enhancing customer acquisition. We are confident that this synergy will help us strengthen our position in the Personal Loans landscape.”
