October 31, 2025 (New Delhi): In a bold move, Gulf, a renowned brand in automotive lubricants, has entered into a strategic licensing partnership with AMW Global Automobiles LLC., a subsidiary of Assurance Group, a global leader in automotive products manufacturing and distribution. This collaboration will introduce an extensive lineup of premium, high-performance automotive products—ranging from car parts, car accessories, automotive batteries, garage equipment, fuel additives, filters, and advanced car care solutions.
Expanding Global Reach with Precision and Expertise
This licensing partnership is designed to cover a vast geographical footprint, extending across key markets in Asia and the Middle East. The collaboration will serve countries such as Afghanistan, Bangladesh, Bhutan, Cambodia, Indonesia, Malaysia, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam in Asia. It will also extend to the Middle East, including Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, the UAE, and Yemen.
Gulf’s distinctive light blue and orange livery comes from a rich history of excellence in motorsport, spanning decades. From the victory at Le Mans with the Ford GT40 in 1968 to the triumphant return to Formula 1 in 2020 with McLaren Racing, Gulf has left its mark on countless monumental motorsport events and has become iconic amongst racing fans. Today Gulf continues to play a major role in Formula 1 as sponsor of Atlassian Williams Racing and in Moto GP as sponsor of the Trackhouse MotoGP Team.
Pioneering Excellence: Leadership Perspectives
Sacha Davis – Vice President of Marketing for Gulf Oil International UK Ltd commented: “Gulf is a trusted brand which can stretch into many categories to reflect our core brand values of Quality, Endurance and Passion. We are delighted to partner with AMW as an expert in automotive products, who share our ambition to develop a high-performance range which will be well received in the automotive sector in our key territories.
Mukesh Sharma, C.E.O at AMW Global shared his vision for the collaboration:
“At AMW Global, we are committed to excellence in the automotive industry. Partnering with Gulf is an exciting development for AMW and will provide real value across diverse markets. We have worked with Gulf to develop a comprehensive range which will meet the evolving needs of our customers and bring advanced technology and reliability into every product.”
