Ministry of Agriculture &
Farmers Welfare
More than 9.42 lakh farmers have joined the ‘Save the Farm Campaign’, giving balanced fertiliser use the character of a mass movement
Farmers are being made aware across the country through 17,834 awareness programmes, 3,698 training sessions and 8,850 demonstrations
Posted On: 05 JUN 2026 8:00PM by PIB Delhi
The nationwide ‘Khet Bachao Abhiyan’ launched under the aegis of the Union Ministry for Agriculture and Farmers’ Welfare to promote balanced fertiliser use, conservation of soil fertility and sustainable farming practices is continuing with extensive public outreach activities across the country. As of June 4, 2026, more than 9.42 lakh farmers have been connected with the campaign through various programmes and initiatives.
Under the campaign, a total of 17,834 awareness programmes have so far been organised across the country, with nearly 6.983 lakh farmers participating in them. In addition, 3,698 training programmes have been conducted through which 1,57,438 participants were provided information on balanced fertiliser use, soil health management and scientific farming techniques.
To provide farmers with practical exposure and hands-on learning, 8,850 demonstrations have been organised under the campaign. These demonstrations focused on the use of organic and alternative nutrient sources as well as integrated nutrient management techniques aimed at improving long-term soil productivity and reducing excessive dependence on chemical fertilisers.
The campaign has also ensured the participation of public representatives at the grassroots level. As part of this effort, 5,237 panchayat representatives, including panchs, sarpanches and district council members, have been associated with the initiative. At the same time, dialogue and interaction programmes have been conducted with 9,609 input dealers to carry the message of judicious and balanced fertiliser use to the village level.
The campaign has also gained strength through the participation of Farmer Producer Organisations (FPOs), Self-Help Groups (SHGs) and Farmer Interest Groups (FIGs). So far, 8,383 farmer-members associated with these organisations have participated in various programmes and received information and training related to scientific nutrient management practices.
As part of the campaign’s extensive public outreach efforts, banners, posters and hoardings have been displayed at 60,477 locations across the country. In addition, the campaign’s message has been disseminated among farmers and the general public through 1,027 radio and community radio talks as well as 240 television and digital media programmes.
The effective use of social media platforms has significantly expanded the campaign’s outreach. Through various digital platforms, the message of the campaign has so far reached nearly 3.505 crore people across the country, creating wider awareness about balanced fertiliser application, soil testing and sustainable agricultural practices.
As of 4 June 4 2026, a total of 600 programmes have been organised under the campaign, in which 32,021 participants took part.
The objective of the campaign is to encourage farmers to adopt balanced fertiliser use, promote nutrient management based on soil testing, improve soil fertility through sustainable agricultural practices and ensure the conservation of healthy and productive agricultural land for future generations.
******
RC/MS/MK
(Release ID: 2269511) Visitor Counter : 250
