The World Travel & Tourism Council (WTTC) has unveiled the full programme for its 26th Global Summit in Valletta, Malta, bringing together more than 100 global speakers for what is the most influential gathering of public and private sector leaders in Travel & Tourism anywhere in the world.
Taking place under the theme FUTU[RE]SET, no other event in the sector combines this level of seniority and global representation. Over two days, the Summit will welcome CEOs, Ministers, Members of Parliament, Commissioners, senior policymakers, tourism authorities and former Heads of State from every region of the world to discuss the forces reshaping global Travel & Tourism.
The programme features an extensive delegation of leaders from G20 economies and others, alongside representatives from international institutions, government bodies and many of the world’s most prominent Travel & Tourism businesses. From airlines, airports and hotels to destinations, technology companies, investors and tourism authorities, FUTU[RE]SET will reflect the full breadth of the global Travel & Tourism ecosystem.
The Summit programme is built around WTTC’s eight strategic priorities: enabling safe and seamless travel, strengthening destination stewardship, advancing sustainability, harnessing emerging technologies and AI, improving crisis preparedness, expanding connectivity, developing the workforce of the future and unlocking investment and economic growth opportunities.
Gloria Guevara, President & CEO, WTTC, said: “The WTTC Global Summit brings together an extraordinary range of voices at a moment when Travel & Tourism is being reshaped by AI, technology, changing traveller expectations, geopolitics and new patterns of investment and growth.
“Our eight strategic priorities provide a clear framework for action, but it is through conversations like these – bringing governments and business leaders together – that we can turn opportunities into progress. Malta provides an exceptional setting to challenge thinking, share solutions and build the partnerships needed to shape the next decade of our sector.”
Mr Carlo Micallef, CEO of the Malta Tourism Authority, said: “The programme for FUTU[RE]SET reflects the extraordinary breadth of issues shaping the future of Travel & Tourism. Over the summit, leaders from across our global industry will address some of the most important questions facing our sector. What makes this programme particularly valuable is the diversity of perspectives it brings together. Airlines, airports, hotels, cruise operators, technology companies, governments, tourism authorities and international organisations will all have a seat at the table, creating an important platform for sharing experience, challenging established thinking and identifying opportunities for collaboration.”
The Minister for Tourism of Malta, Jo Etienne Abela, stated: “We are delighted to be hosting this prestigious event and we are well aware of its potential for lasting benefit to our islands. The Summit is an excellent opportunity to forge new partnerships that are built on trust – trust that is borne of initiative, integrity and the determination to do better. The future of tourism rests on meeting the expectations of discerning tourists in a sustainable way, whilst adding value to our local communities.”
The Summit will open with senior Maltese leaders setting out the country’s vision for the future of Travel & Tourism. Dr. Robert Abela, Prime Minister of Malta; H.E. Ian Borg, Deputy Prime Minister of Malta; H.E. Dr. Jo Etienne Abela, Minister for Tourism of Malta; and Carlo Micallef, CEO of the Malta Tourism Authority, will join WTTC Chairman Manfredi Lefebvre d’Ovidio and WTTC President & CEO Gloria Guevara as the Summit gets underway.
A key feature of the programme will be the exclusive Global Leaders Dialogue, which will bring together Ministers, policymakers and global business leaders for candid discussions on the future competitiveness of Travel & Tourism. The Global Leaders Dialogue will feature two highly interactive, moderator-led panel discussions, each bringing together eight Ministers and four global CEOs for a genuine exchange of perspectives rather than a series of formal interventions.
 has unveiled the full programme for its 26th Global Summit in Valletta, Malta, bringing together more than 100 global speakers for what is the most influential gathering of public and private sector leaders in Travel & Tourism anywhere in the world.){kind=link}