Hyderabad, India, October 1, 2026: ShowBoat is expanding into the consumer space with the launch of ShowBoat Social, a new brand bringing Sport & Hospitality together. Its first experience, Pickle District × Madikeri, will formally open at Khajaguda, Hyderabad, on October 2, 2026, bringing together pickleball, craft coffee, food and social experiences within one destination.
The new venture, under Doppelt 11 Sports LLP, marks ShowBoat’s entry into consumer-facing sports and hospitality and represents the first step towards a larger vision of creating a network of Sport & Hospitality Boulevards across India and beyond.
ShowBoat Social has been conceived around a simple idea: sport today is increasingly about more than competition and fitness. It is becoming a way for people to meet, connect, unwind and become part of a community.
At its first destination, Pickle District brings the sporting experience through professionally designed pickleball courts, while Madikeri Craft Coffee adds the hospitality layer creating an environment where a game can naturally extend into coffee, conversations, food and a longer social experience.
Beyond recreational play, Pickle District intends to contribute to the growth of the sport and its player community in Telangana.
Pickle District is now a member of the Telangana Pickleball Association (TPA) and will host exclusive pickleball tournaments conducted by the Association, creating opportunities for competitive play and greater engagement with the state’s growing pickleball community.
The courts will also be accessible to the wider public, with online bookings available through Playo and Hudle, making it easy for players to discover and reserve playing slots.
Alongside pay-and-play access, ShowBoat Social is also planning to introduce Member Access Cards, offering members a curated set of exclusive benefits and privileges across the sporting, hospitality and social experience.
The objective is to create a mix of open access, organised competition and membership-led community, rather than operating simply as a court-rental facility.
Mr. Sandeep Sinha Founder, ShowBoat Social added “ Showboat Social is an Innovative concept bringing together pickleball, craft coffee, food and social experiences within one destination, unveiling on today on October 2nd it brings together personalities from government, sport, corporate India and Hyderabad’s food and hospitality community, reflecting the diverse ecosystem ShowBoat Social seeks to create.
Among the attendees are Mr. Jayesh Ranjan, IAS; Ms. G. Srijana, IAS, Commissioner, Cyberabad Municipal Corporation; Commissioner of Police for Cyberabad Dr. M. Ramesh, IPS, former Olympian tennis player Vishnu Vardhan; sportsperson and DSP-in-training Sathwika Sama; pickleball World Cup medallist Prasanthi; and pickleball player and Telangana Pickleball Association member Vamsi, alongside prominent personalities from the food and hospitality industry and senior corporate executives from various sectors.
Ms. Sarita Sarkar Founder, Madikeri Craft Coffee said While Pickle District × Madikeri is the first experience, ShowBoat Social is not envisioned as a chain of pickleball centres. The larger ambition is to create a network of Sport & Hospitality Boulevards, with every destination developing its own combination of sports, food and beverage, wellness, entertainment and social experiences based on its location and the community it serves.
A visitor could arrive for a game and stay for coffee or food; someone could come for a meeting or meal and discover a new sport; families and friends could spend time together even when everyone is not playing.
Technology is planned to become an important part of the next phase of ShowBoat Social.As the platform expands, the company intends to progressively explore and integrate AI-enabled technologies across its Sport & Hospitality Boulevards to create smarter and more personalised sporting experiences spanning player engagement and performance insights, court and facility management, community interaction, membership experiences and hospitality.
ShowBoat Social represents an evolution for ShowBoat, building on its experience across sports, experiential projects, brand activations and large-format experiences.
Through Doppelt 11 Sports LLP, the group is now extending that experience into consumer-facing sports and hospitality, creating physical destinations that people can engage with throughout the year.
The first location at Khajaguda, close to Gachibowli and Hyderabad’s Financial District, places the concept within one of the city’s rapidly developing residential and business catchments and amongst an audience increasingly interested in active lifestyles and experience-led socialising. From this first Hyderabad destination, the ambition is to progressively take the ShowBoat Social philosophy to other markets across India and beyond.
