French food giant Danone’s YouTube advertisements of growing-up milk brand Bebelac from December 2024 to May 2025 emphasize key values such as child health, parental involvement, and evidence-based nutrition, appealing to caregivers who seek optimal choices for their children. They aim to foster a sense of community among parents, facilitating the exchange of experiences and insights related to child nutrition and development, reveals Global Ads Platform of GlobalData, a leading data and analytics company.
Sagar Kishor, Ads Analyst at GlobalData, comments: “Bebelac’s advertising strategy skilfully addresses the concerns of modern parents by prioritizing the essential nutritional needs of their children. The brand’s emphasis on promoting cognitive and social development, along with its engaging and playful approach, establishes Bebelac’s presence in the child nutrition sector. Furthermore, the integration of recognizable characters and interactive promotions enhances the brand’s visibility and resonance with families, creating a stronger bond with consumers.”
Below are the key focus areas of Bebelac’s advertisements, revealed by GlobalData’s Global Ads Platform:
Nutritional innovation: Bebelac’s advertising highlights its commitment to child nutritional innovation through unique product formulations, including Bebelac Gold, Soya, and the prebiotics blend fructo-oligosaccharides (FOS) and galacto-oligosaccharides (GOS), which is beneficial for gut health.
Child well-being and comfort: The baby formula brand’s advertisements focus on ensuring the well-being of children by promoting products such as Bebelac Gold, which supports digestive health and minimizes fussiness. This messaging provides reassurance to parents, allowing them to feel confident that their children can enjoy nutritious options free from added sugars.
Holistic development: The advertisement “Rahasia Don Hebat” for product “Bebelac 3” emphasizes both cognitive and social skills and illustrates how the formula supports problem-solving abilities and emotional intelligence, reinforcing the idea that nutrition plays a vital role in a child’s overall development.
Trust and transparency: The advertising strategy emphasizes trust and transparency by showcasing authentic testimonials and clearly disclosing ingredient information. This approach builds credibility with parents, empowering them to make informed decisions about their children’s nutrition while nurturing brand loyalty and confidence.
Kishor concludes: “By addressing both the rational and emotional needs of caregivers, the brand effectively positions itself as a trusted partner in a child’s growth journey. This dual-pronged approach not only enhances brand equity but also strengthens consumer engagement in a competitive and highly sensitive market segment.”
